Dear Trainees,
To further promote economic and trade cooperation between China and Arab countries, strengthen exchanges in e-commerce talent development, and enhance the e-commerce capabilities of micro, small and medium-sized enterprises (MSMEs) in Arab countries, the “Silk Road E-commerce” Online Lectures – Arab Sessions, hosted by the Department of E-commerce and Informatization of the Ministry of Commerce of the People’s Republic of China and organized by the China International Electronic Commerce Center (CIECC), will be held online and offline on 23 July 2026, followed by online sessions from 24 to 30 July 2026. The lecture series will feature training and exchanges on topics including cross-border logistics, cross-border e-commerce, and livestreaming e-commerce.
Since its launch in late 2020, the “Silk Road E-commerce” Online Lectures has successfully organized 137 bilateral and multilateral country-specific sessions, covering participants from Latin America, the five Central Asian countries, BRICS members, and other regions. The program has benefited nearly 110,000 participants from more than 80 countries across Europe, Asia, Africa, and South America. The Arab Sessions will consist of 5 Chinese-Arabic bilingual lectures delivered online by leading Chinese e-commerce experts. Each session will last approximately two hours, including the lecture, interpretation, and an interactive Q&A session. Zoom ID:926 4966 1185, passcode: 260723. The detailed curriculum is attached.
We sincerely invite you to support this initiative by encouraging relevant government agencies and business representatives to participate online. We look forward to working together to advance capacity building in e-commerce cooperation between China and Arab countries and to share the opportunities created by the digital economy.
Kindly complete and return the registration form by 21 July 2026 (Download link at the end of this article).
Attachment: Curriculum of the “Silk Road E-commerce” Online Lectures – Arab Sessions (Beijing time UTC+8)
ANNEX
"Silk Road E-commerce" Online Lectures -Arabic Sessions
Date & Time | Topic | Course Outline | Delivery Format |
23 July 16:30–18:00 Consecutive Interpretation | Opening Ceremony | Addressing Thematic Sharing | In-person (Yinchuan) with online livestream |
23 July 18:00–19:00 Consecutive Interpretation | Getting Started with Silk Road E-commerce: Product Sourcing and Market Entry for Arab Merchants Instructor: Wang Hui | • Key opportunities for Arab merchants under the China–Arab Silk Road E-commerce Initiative • Practical product sourcing and selection for the Middle East market • Market access requirements and key compliance risks in Middle Eastern countries • Cost-effective market entry strategies for new Arab merchants | In-person (Yinchuan) with online livestream |
24 July 15:00–17:00 Consecutive Interpretation | China’s E-commerce Regulatory Opening-up and Innovative Practices Instructor: Li Mingtao | • The evolving role of e-commerce amid global trade transformation • Overview of bilateral and multilateral digital trade rules • China’s regulatory opening-up in the e-commerce sector • Practical recommendations for Arab enterprises adopting e-commerce | Online livestream |
July 27 15:00–17:00 Consecutive Interpretation | A New Dual-Engine Model for Global Expansion: From Alibaba.com Digital Infrastructure to Accio AI Agent Empowerment Instructor: Ma Haobo | • Building a strong digital export foundation: end-to-end practices on Alibaba.com • Enhancing business efficiency through practical applications of the Accio Work AI Agent | Online livestream |
July 28 15:00–17:00 Consecutive Interpretation | Cross-border Logistics, Payment Solutions, and End-to-End Risk Management Instructor: Yang Zhenzong | • Comparison of logistics solutions for importing Chinese products into Arab markets • Practical cross-border payment solutions between China and Arab countries • Compliance and risk management throughout the cross-border e-commerce value chain • Low-cost, asset-light operating strategies for small and medium-sized Arab merchants | Online livestream |
July 29 15:00–17:00 Consecutive Interpretation | Digital Transformation for Middle Eastern Restaurant Businesses and Food Delivery Platform Operations Instructor: Han Shengyu | • Structural opportunities in the Middle Eastern food delivery market under Vision 2030 • Food delivery as a “second storefront”: cost models and growth strategies • Improving conversion through digital merchandising and traffic funnel optimization • Daily operational planning and business strategies aligned with the Saudi calendar | Online livestream |
July 30 15:00–17:00 Consecutive Interpretation | Localized Short-video Marketing and Livestream E-commerce Operations in the Middle East Instructor: Mo Chuanchuan | • Understanding social media traffic dynamics in the Middle East • Localized online store setup and operations • End-to-end production of Arabic short-video content • Practical implementation of localized livestream commerce • Customer relationship management and strategies for increasing repeat purchases | Online livestream |