To whom it may concern,
To advance cooperation between China and African countries under the framework of “Silk Road E-commerce,” enhance the e-commerce capabilities of small and medium-sized enterprises (SMEs) in African countries, and promote exchanges and cooperation in e-commerce talent development between China and Africa, the Africa Session of the “Silk Road E-commerce” Online Training Program, hosted by the Department of E-commerce and Informatization, Ministry of Commerce of the People’s Republic of China, and organized by the China International Electronic Commerce Center (CIECC), is scheduled to take place from September 20 to 24, 2026.
The program will feature courses on topics including AI-powered livestream e-commerce in African local markets, Kilimall's e-commerce operations and practices in Africa, and the branding and operation of African products. The program aims to enhance the e-commerce capabilities of African countries and support the development of e-commerce talent.
Since its launch in the 4th quarter of 2020, the “Silk Road E-commerce” Online Lecture has successfully organized a wide range of bilateral and multilateral sessions, including dedicated sessions for Latin American countries, Shanghai Cooperation Organization (SCO) member states, Central Asian countries, BRICS countries, African countries, Central and Eastern European countries, and ASEAN countries. To date, the program has delivered 142 online training sessions, reaching more than 10,000 participants from over 100 countries and regions. Videos available for replay on the dedicated platform have received more than 110,000 views, generating positive outcomes and broad impact.
The Africa Session will be conducted in both Chinese and English and will feature online lectures delivered by renowned Chinese e-commerce experts. Each session will last approximately two hours and include both expert presentations and interactive Q&A. Please refer to the attached schedule for details.
We cordially invite you to participate in the program sessions online.
Please provide us with your feedback and registration information by September 20, 2026.
Contact: Bai Wei
Tel: +86-10-6780-0035
Email: baiwei@ec.com.cn
China International Electronic Commerce Center
September 14, 2026
Annex
Program Schedule
Date & Time | Topic | Course Outline | Live Streaming Link |
September 20, | Practical Operations of AI-Enabled Livestream E-commerce in African Local Markets Lecturer: Mo Chuanchuan | 1. Setting up and localizing online stores 2. End-to-end development of short-video scripts for African local markets 3. Hands-on implementation of AI-enabled livestream e-commerce in African local markets 4. Local customer engagement, retention and repurchase strategies | Zoom ID: 885 6950 8681 Passcode: 888888 |
September 21, 15:00–17:00 (GMT+8, Beijing Time) | Short-Video E-commerce in Africa: How AI Is Reshaping Viral Content Creation and Organic Traffic Growth Lecturer: Yang Guozhou | 1. AI and the reshaping of the short-video e-commerce traffic landscape in Africa — opportunities and underlying mechanisms 2. AI-native content creation: developing localized viral short videos with real-world case studies 3. Lightweight AI tools × Africa’s low-bandwidth environment: breaking through with organic traffic at low cost 4. AI-enabled compliance: identifying regulatory risks and mitigating long-term operational risks in short-video e-commerce | Zoom ID: 885 6950 8681 Passcode: 888888 |
September 22, | E-commerce Operations and Practices of Kilimall in Africa Lecturer: Ma Jianhua | E-commerce operations and practices of Kilimall in African markets | Zoom ID: 885 6950 8681 Passcode: 888888 |
September 23, 15:00–17:00 (GMT+8, Beijing Time) | Practices in African Product Branding and the Development of Livestream E-commerce Training Bases Lecturer: Yang Yi | 1.Branding and operation of African Quality Products 2.Entrepreneurial case studies from partners of African Quality Products 3.Exploring pathways for developing livestream e-commerce training bases | Zoom ID: 885 6950 8681 Passcode: 888888 |
September 24, 15:50–16:40 (GMT+8, Beijing Time) | Online Livestream of Selected Sessions of the Silk Road E-commerce Day at the 5th Global Digital Trade Expo | 1.Open Cooperation: Exploring the practices of “Silk Road E-commerce” Pilot Cooperation Zones 2.Hangzhou in Action: Open and innovative practices in building a global e-commerce hub 3.Signing Ceremony: Hangzhou and cross-border e-commerce platforms sign cooperation memoranda 4.Smart Digital Ecosystem: Enabling efficient connectivity through A2A under Silk Road E-commerce 5.Platform Innovation: Opportunities in emerging markets and AI-enabled services 6. Roundtable Discussion: Digital-intelligent collaboration across the global Silk Road E-commerce ecosystem and win-win industry development | Zoom ID: 885 6950 8681 Passcode: 888888 |
